It is tempting to continually do business in a way that is comfortable.  The problem with this approach is that your customers' preferences and needs change.  Without investing into customer insights and knowing the pulse of your market, you are simply increasing your risk of failure.  Lusage Marketing's team goes well beyond crunching numbers and writing fancy reports.  We investigate deep into the customer, drawing insight they might not even realize they are providing, through unique and personable techniques.  We find the voice of your customer.

Our marketing research strategies are driven by Chris Huseman and Scott Hutmacher, principles of Lusage Marketing.  Scott brings research experience directly from years of service with the Center for Exhibition Industry Research (CEIR).  Chris is a PhD candidate, holding an MBA and a BS in Business Administration with a concentration in marketing.  In addition, he is a Professional Certified Marketer (PCM), a Certified Financial Marketing Professional (CFMP) and holds a Professional Researcher Certification (PRC).  His professional experience includes working with the St. Louis Blues Hockey Club, Winchester Ammunition, Gardner Denver, Inc. and many more reputable organizations.

Some of our specific marketing research related services include: Qualitative and Quantitative Studies, Case Studies, Customer Segmentation Rationalization, Profitability Potential, New Business Location Evaluation, New Product Pre-testing and Post-testing and more.

Lusage Marketing specializes in qualitative market research within trade shows and special events.  Especially important in turbulent economic times, maintaining (and growing) attendance levels is crucial for tradeshow and event management.  With Lusage Marketing, show managers are able to learn more about the vital needs of their guests – offering them experiences that are in-alignment with their expectations.  Some of our recent work includes working with the country’s most prominent events:

• NAB Show - National Association of Broadcasters (NAB)
• International Builders’ Show - National Association of Home Builders (NAHB)
• Pack Expo - Packaging Machinery Manufacturers Institute (PMMI)
• Fresh Summit International Convention - Produce Marketing Association (PMA)
• Graph Expo - Graphic Arts Show Company (GASC)
• The NAMM Show - National Association of Music Merchants (NAMM)
• FOSE [Federal Office Systems Exposition] - 1105 Media
• WESTEC Exposition - Society of Manufacturing Engineers (SME)
• WindPower - American Wind Energy Association (AWEA)
• Expo!Expo! - International Association of Exhibitions and Events (IAEE)

In addition, Lusage Marketing has provided insightful research for sporting event operations, such as for the 2009 Bridge the Gap to Health Race (Quincy) and the 2009 Soldier Field 10 Miler (Chicago).  Lusage's marketing research services help organizations reduce costly risks and increase profitability, as was the case for a midsize financial institution looking to expand their reach through new branch location development.